Granted, you no longer need to retain an IT team to enter the OTT space.
Though, the "development" part may sound cost-inhibitive to mid-market publishers. Such a strong (and rising) consumer interest makes a solid business case to build an OTT streaming platform as a supplementary distribution channel and revenue stream.
Peacock TV, by NBCUniversal, amassed over 10 million app downloads in the two weeks following its launch in summer 2020. However, newer entrants are experiencing rapid growth too. That's 65% up from the year before! Unsurprisingly, Netflix was among the fastest-growing entertainment product across several global markets, moving past the 200 million paid subscribers mark. Last year, global mobile consumers clocked in over 935 billion hours, watching content in mobile video streaming apps. Build and Publish Amazing Live Products.
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